MCF and Buy with Prime picked up the 3.5% surcharge from 2 May 2026
تنشر أمازون إشعارات سيلر سنترال والإعلانات بالإنجليزية. يبقى الموجز أدناه بالإنجليزية حتى لا يضيع نص المصدر. المراجعة والنماذج والسياسات بلغتك. أكّد الأرقام في سيلر سنترال.
Who it hits
Brands fulfilling Shopify, DTC, or Buy with Prime from the same FBA inventory they advertise on Amazon.
What to do this week
Rebuild the off-Amazon contribution the same way as the Amazon bid ceiling. Do not fund Amazon rank with orders that no longer clear after MCF fees.
Parent brief: 3.5% surcharge. Q4 window: two clocks.
If your MCF invoice does not show the surcharge, trust the invoice. This page exists so the May date is not a surprise when it does.
FAQ
Should I turn MCF off?
Only if the order does not contribute after the surcharge and peak. MCF is a fulfillment choice. It is not an ads tactic. Price it, then decide.
Source: Seller Central FBA surcharge notices (US FBA 17 Apr; MCF / Buy with Prime coverage 2 May) · Confirm live numbers in Seller Central. This desk is the method, not a rate card.
Stuck on this change?
I will walk the public listing, say whether this change is leaking spend, and what week one would be.