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Q4 2026: Prime Big Deal Days 6–7 Oct. Peak storage 1 Oct. Peak fulfillment 15 Oct–14 Jan. Recalculate break-even ACOS before you raise bids. Etkinlik playbook’ları · Etkinlik takvimi · Hesaplayıcılar

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Güncellemeler Brief Promotions

Coupon fee is $5 plus 2.5% of coupon sales

Amazon, Seller Central ve Ads duyurularını İngilizce yayımlar. Kaynak metin kaybolmasın diye aşağıdaki brief İngilizce kalır. İnceleme, formlar ve politikalar sizin dilinizde. Canlı rakamları Seller Central’da doğrulayın.

Who it hits

Anyone clipping a coupon onto a hero for Prime Big Deal Days or to “help” a launch.

What to do this week

Add $5 plus 2.5% plus the discount to the contribution math. If that misses the floor, do not also raise bids.

Low-price ASINs often pay less under a percent-of-sales fee than they did per redemption. High-price ASINs often pay more. That is a calculator problem, not a branding problem. New Selection’s $50 coupon-fee credit, if you have it, is a launch offset — see New Selection 2026.

Confirm in the coupon creation screen. Fees differ by store.

FAQ

Does the 2.5% apply to all sales or only redeemed sales?

This desk’s wording is coupon-attributed sales. Read the fee line on the creation screen so you are not modeling organic sales that never clipped.

Source: Seller Central coupon fee schedule; desk glossary (confirm live) · Confirm live numbers in Seller Central. This desk is the method, not a rate card.

Stuck on this change?

I will walk the public listing, say whether this change is leaking spend, and what week one would be.

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