Updates Brief Promotions
Coupon fee is $5 plus 2.5% of coupon sales
Amazon publiceert Seller Central- en Ads-berichten in het Engels. De brief hieronder blijft Engels zodat de brontekst niet verdwijnt. Review, formulieren en beleid zijn in jouw taal. Bevestig live cijfers in Seller Central.
Who it hits
Anyone clipping a coupon onto a hero for Prime Big Deal Days or to “help” a launch.
What to do this week
Add $5 plus 2.5% plus the discount to the contribution math. If that misses the floor, do not also raise bids.
Low-price ASINs often pay less under a percent-of-sales fee than they did per redemption. High-price ASINs often pay more. That is a calculator problem, not a branding problem. New Selection’s $50 coupon-fee credit, if you have it, is a launch offset — see New Selection 2026.
Confirm in the coupon creation screen. Fees differ by store.
FAQ
Does the 2.5% apply to all sales or only redeemed sales?
This desk’s wording is coupon-attributed sales. Read the fee line on the creation screen so you are not modeling organic sales that never clipped.
Source: Seller Central coupon fee schedule; desk glossary (confirm live) · Confirm live numbers in Seller Central. This desk is the method, not a rate card.
Stuck on this change?
I will walk the public listing, say whether this change is leaking spend, and what week one would be.