アップデート ブリーフ Promotions
Coupon fee is $5 plus 2.5% of coupon sales
AmazonはSeller CentralとAdsの告知を英語で出します。出典の文言を落とさないため、下のブリーフは英語のままです。レビュー・フォーム・ポリシーは日本語です。金額はSeller Centralで確認してください。
Who it hits
Anyone clipping a coupon onto a hero for Prime Big Deal Days or to “help” a launch.
What to do this week
Add $5 plus 2.5% plus the discount to the contribution math. If that misses the floor, do not also raise bids.
Low-price ASINs often pay less under a percent-of-sales fee than they did per redemption. High-price ASINs often pay more. That is a calculator problem, not a branding problem. New Selection’s $50 coupon-fee credit, if you have it, is a launch offset — see New Selection 2026.
Confirm in the coupon creation screen. Fees differ by store.
FAQ
Does the 2.5% apply to all sales or only redeemed sales?
This desk’s wording is coupon-attributed sales. Read the fee line on the creation screen so you are not modeling organic sales that never clipped.
Source: Seller Central coupon fee schedule; desk glossary (confirm live) · Confirm live numbers in Seller Central. This desk is the method, not a rate card.
Stuck on this change?
I will walk the public listing, say whether this change is leaking spend, and what week one would be.