Performance Max: brand exclusions and feed health first

AmazonはSeller CentralとAdsの告知を英語で出します。出典の文言を落とさないため、下のブリーフは英語のままです。レビュー・フォーム・ポリシーは日本語です。金額はSeller Centralで確認してください。

By Mansoor, Amazon advertising specialist · Posted 25 Sep 2026

Who it hits

Catalogs turning on PMax as a “set and forget” layer.

Fix Merchant Center disapprovals on hero SKUs. Set brand exclusions (or a deliberate brand strategy). Then cap spend.

Feed → brand rules → caps → creative. Reverse that order and you buy your own name at a premium.

Is this a performance guarantee?

No. Method and readiness only. Confirm live fees and policies in the console named in the brief.

Source: ASIN Experts channel desk — confirm live UI/fees in the relevant console · Confirm live numbers in Seller Central. This desk is the method, not a rate card.

Stuck on this change?

I will walk the public listing, say whether this change is leaking spend, and what week one would be.

仕事用メール確認。公開前にデスク審査。Seller Centralなし。パスワードなし。金額はSeller Centralで確認。コメントは料金表ではありません。

まだ公開コメントはありません。メール確認とデスク審査のあと、最初になりましょう。