Updates Brief Google Ads
Google Search: split brand and non-brand before harvest
Who it hits
Brands running Google Search with Amazon or Shopify landings and no query discipline.
What to do this week
Split campaigns. Download search terms. Negate junk. Promote converters. Cap bids to a contribution floor.
Same loop as Amazon PPC
Discover → promote → negate → bid against a floor. If the landing page cannot convert, pause — do not “optimize” creative first.
FAQ
Is this a performance guarantee?
No. Method and readiness only. Confirm live fees and policies in the console named in the brief.
Source: ASIN Experts channel desk — confirm live UI/fees in the relevant console · Confirm live numbers in Seller Central. This desk is the method, not a rate card.
Stuck on this change?
I will walk the public listing, say whether this change is leaking spend, and what week one would be.
Comments
Work email verified. Desk review before anything is public. No Seller Central. No passwords. Confirm live numbers in Seller Central — comments are not a rate card.
No public comments yet. Be the first after email verify and desk review.