Updates Brief Google Ads
Performance Max: brand exclusions and feed health first
Who it hits
Catalogs turning on PMax as a “set and forget” layer.
What to do this week
Fix Merchant Center disapprovals on hero SKUs. Set brand exclusions (or a deliberate brand strategy). Then cap spend.
Order
Feed → brand rules → caps → creative. Reverse that order and you buy your own name at a premium.
FAQ
Is this a performance guarantee?
No. Method and readiness only. Confirm live fees and policies in the console named in the brief.
Source: ASIN Experts channel desk — confirm live UI/fees in the relevant console · Confirm live numbers in Seller Central. This desk is the method, not a rate card.
Stuck on this change?
I will walk the public listing, say whether this change is leaking spend, and what week one would be.
Comments
Work email verified. Desk review before anything is public. No Seller Central. No passwords. Confirm live numbers in Seller Central — comments are not a rate card.
No public comments yet. Be the first after email verify and desk review.