Sponsored TV now sits inside Streaming TV
AmazonはSeller CentralとAdsの告知を英語で出します。出典の文言を落とさないため、下のブリーフは英語のままです。レビュー・フォーム・ポリシーは日本語です。金額はSeller Centralで確認してください。
Who it hits
Brand Registry sellers looking at Prime Video, Fire TV, or Twitch inventory from the Sponsored Ads console.
What to do this week
Name the campaign type in your console before you brief a video. Do not judge it on the same ACOS as Sponsored Products.
Where it sits
Streaming TV builds demand. Sponsored Products catches it. Running TV while exact campaigns are full of unnegated waste is how you pay twice. Read the order of operations and keep view-through honest with the January attribution brief.
Confirm creative specs, billing (CPM versus anything else), and geo in Ads Console the day you launch. Third-party “homepage CPV” recipes are not Amazon’s product.
FAQ
Do I need Brand Registry?
Amazon’s Sponsored Ads streaming products have required Brand Registry for sellers. Vendors and agencies have their own path. Check the create-campaign gate rather than a 2024 PDF.
Source: Amazon Ads Streaming TV / Sponsored TV product notes (confirm the campaign type you see) · Confirm live numbers in Seller Central. This desk is the method, not a rate card.
Stuck on this change?
I will walk the public listing, say whether this change is leaking spend, and what week one would be.