Sponsored Products and Brands prompts bill CPC from 25 March 2026
Who it hits
US Sponsored Products and Sponsored Brands advertisers. Especially accounts that never opened the Prompts tab.
What to do this week
Open Campaign → Ad group → Ads → Prompts. Pause prompts that spend without orders. Fix the listing the prompt is quoting before you leave them on.
Why the listing now bills you
The prompt text is built from the detail page, the Store, and campaign data. If the listing is thin, you pay for a weak answer. The Alexa completeness guide is the creative. The audit SOP is the weekly check. Parent news on the assistant: Alexa in the search bar.
Source: Amazon Ads, “Sponsored Products prompts and Sponsored Brands prompts.” Confirm whether your marketplace is in the GA. This note is the US date.
FAQ
Are prompts a new campaign type?
Amazon described them as an add-on to existing Sponsored Products and Sponsored Brands campaigns, not as a campaign you build from zero. Look for the Prompts tab inside the ad group.
Do paused prompts stay paused?
Check after the next console update. Auto-enrollment means a new campaign can come back with prompts on. The SOP is a weekly look, not a one-time click.
Source: Amazon Ads: Sponsored Products and Sponsored Brands prompts GA · Confirm live numbers in Seller Central. This desk is the method, not a rate card.
Stuck on this change?
I will walk the public listing, say whether this change is leaking spend, and what week one would be.