Aggiornamenti Brief Google Ads
Google Search: split brand and non-brand before harvest
Amazon pubblica gli avvisi Seller Central e Ads in inglese. Il brief sotto resta in inglese per non perdere il testo fonte. Review, moduli e policy sono nella tua lingua. Conferma i numeri in Seller Central.
Who it hits
Brands running Google Search with Amazon or Shopify landings and no query discipline.
What to do this week
Split campaigns. Download search terms. Negate junk. Promote converters. Cap bids to a contribution floor.
Same loop as Amazon PPC
Discover → promote → negate → bid against a floor. If the landing page cannot convert, pause — do not “optimize” creative first.
FAQ
Is this a performance guarantee?
No. Method and readiness only. Confirm live fees and policies in the console named in the brief.
Source: ASIN Experts channel desk — confirm live UI/fees in the relevant console · Confirm live numbers in Seller Central. This desk is the method, not a rate card.
Stuck on this change?
I will walk the public listing, say whether this change is leaking spend, and what week one would be.
Commenti
Email di lavoro verificata. Revisione desk prima di pubblicare. Niente Seller Central. Niente password. Conferma i numeri in Seller Central — i commenti non sono un listino.
Ancora nessun commento pubblico. Sii il primo dopo verifica email e revisione desk.