Low-Price FBA in 2026: the under-$10 band is a different fulfillment rate
تنشر أمازون إشعارات سيلر سنترال والإعلانات بالإنجليزية. يبقى الموجز أدناه بالإنجليزية حتى لا يضيع نص المصدر. المراجعة والنماذج والسياسات بلغتك. أكّد الأرقام في سيلر سنترال.
Who it hits
US catalogs priced near the low-price cutoff, and anyone who repriced across that line without rebuilding bids.
What to do this week
Fee Preview on every ASIN under about $15. If a price test crosses the low-price band, rerun break-even the same day.
The repricing trap
Moving a $9.99 ASIN to $10.99 to “cover fees” can push it out of the low-price rate and raise fulfillment by more than the extra dollar of price. Model both prices in the Revenue Calculator, then in the break-even calculator. The 15 January brief is the parent.
Amazon pointed sellers at the Revenue Calculator, Fee and Economics Preview, and Profit Analytics. Use those.
FAQ
Is Low-Price FBA a separate program I enroll in?
On the 2026 cards it is a rate for units inside the price band, not a campaign you opt into. If Seller Central shows an enrollment switch, follow that screen.
Source: Amazon Selling Partner: 2026 US Referral and FBA fees · Confirm live numbers in Seller Central. This desk is the method, not a rate card.
Stuck on this change?
I will walk the public listing, say whether this change is leaking spend, and what week one would be.