Low-Price FBA in 2026: the under-$10 band is a different fulfillment rate
Amazon veröffentlicht Seller-Central- und Ads-Hinweise auf Englisch. Der Brief unten bleibt Englisch, damit der Wortlaut der Quelle nicht verloren geht. Review, Formulare und Richtlinien sind auf Deutsch. Live-Zahlen in Seller Central prüfen.
Who it hits
US catalogs priced near the low-price cutoff, and anyone who repriced across that line without rebuilding bids.
What to do this week
Fee Preview on every ASIN under about $15. If a price test crosses the low-price band, rerun break-even the same day.
The repricing trap
Moving a $9.99 ASIN to $10.99 to “cover fees” can push it out of the low-price rate and raise fulfillment by more than the extra dollar of price. Model both prices in the Revenue Calculator, then in the break-even calculator. The 15 January brief is the parent.
Amazon pointed sellers at the Revenue Calculator, Fee and Economics Preview, and Profit Analytics. Use those.
FAQ
Is Low-Price FBA a separate program I enroll in?
On the 2026 cards it is a rate for units inside the price band, not a campaign you opt into. If Seller Central shows an enrollment switch, follow that screen.
Source: Amazon Selling Partner: 2026 US Referral and FBA fees · Confirm live numbers in Seller Central. This desk is the method, not a rate card.
Stuck on this change?
I will walk the public listing, say whether this change is leaking spend, and what week one would be.