SOP: Q4 bid-ceiling checklist (storage 1 Oct, fulfillment 15 Oct)
Two fee clocks, inbound cutoffs, event ads, then harvest. Print this before you raise a single Q4 bid.
Read the SOP →Amazon Updates
What changed. What to do this week.
Fee, ads, fulfillment, and Account Health briefs — plus the guide or SOP if you have to run it. Confirm live dollars in Seller Central. If it is already leaking spend, book a desk call.
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SOP: FBM health watch before you buy rank
From 31 Aug 2026 Amazon can switch off a failing FBM offer without killing the account. Check the four metrics before a ranking campaign.
Read the SOP →SOP: Vendor Central SHORT / PQV dispute packet
Amazon deducts when FC received qty is below the invoice. Wait for auto-match when you can; dispute with ASN + POD before the date on the claim.
Read the SOP →SOP: file an FBA inbound shipment discrepancy (Seller Central)
Closed inbound. Shipped vs received. 15–60 days from delivery is the common window (Sept 2024 policy). Amazon does not file these for you. Confirm live.
Read the SOP →SOP: weekly search-term harvest (10+ clicks, 0 orders)
The desk’s weekly harvest: export, tag convert / waste / too-new, exact the converters, negate the rest. Tools suggest. This SOP decides.
Read the SOP →SOP: recalculate break-even ACOS after any fee change
Fee Preview → contribution → bid ceiling → automation rails. Do this the week a rate card or surcharge lands, not at the QBR.
Read the SOP →