Review Requests ads: pay to ask verified buyers for a rating (under 1,000 ratings)
Who it hits
New or mid-velocity ASINs under 1,000 ratings. Launches that already buy traffic but convert poorly because the ratings count looks thin. Anyone tempted to buy reviews off-Amazon.
What to do this week
When the product appears in Ads Console, pilot only on ASINs under 1,000 ratings with clean offers and in-stock depth. Do not use it as a substitute for Request a Review eligibility or for fixing a broken main image. Confirm the live start date in console, not on a press slide.
Operator take
More ratings can lift conversion. Paid review prompts do not fix a listing that fails on price, images, or stock. They also do not replace Amazon’s free Request a Review path where you already qualify. Treat this as a paid nudge on thin-rating ASINs that already convert when traffic arrives — not as a ratings farm.
Desk rules when it ships
- Confirm eligibility (ratings count, marketplace, creative rules) in the live console.
- Pilot one ASIN with a hard daily cap.
- Watch conversion and return rate the same week — ratings volume without offer quality is noise.
- Keep Request a Review and Vine (if used) on their own checklist; do not stack every channel blindly.
Source: Amazon Ads unBoxed materials on Review Requests. Start-date conflict is Amazon’s own pages — console wins. Confirm policy text before spend. This page is operator method, not a guarantee of ratings volume.
FAQ
Can I use this above 1,000 ratings?
Amazon’s launch framing is under 1,000. Confirm live eligibility — do not assume the cap never moves.
Is this the same as buying reviews?
No. It is an Amazon ad product aimed at verified buyers. Off-platform review solicitation still violates policy.
Source: Amazon Ads unBoxed / Review Requests — start date differs across Amazon pages (late Oct US beta vs November); confirm live · Confirm live numbers in Seller Central. This desk is the method, not a rate card.
Stuck on this change?
I will walk the public listing, say whether this change is leaking spend, and what week one would be.
Comments
Work email verified. Desk review before anything is public. No Seller Central. No passwords. Confirm live numbers in Seller Central — comments are not a rate card.
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