Güncellemeler Kılavuz Promotions
Guide: which promo to run for Prime Big Deal Days versus Black Friday
Amazon, Seller Central ve Ads duyurularını İngilizce yayımlar. Kaynak metin kaybolmasın diye aşağıdaki brief İngilizce kalır. İnceleme, formlar ve politikalar sizin dilinizde. Canlı rakamları Seller Central’da doğrulayın.
Who it hits
Operators choosing a Q4 promo this week. Not a media plan for off-Amazon.
What to do this week
One hero, one promo, one event campaign with a kill date. Do not stack a coupon on a deal on a PED and then raise bids because the badge looks busy.
A simple order
- Fee Preview plus peak fulfillment. That is the cost stack before any promo.
- Subtract the discount. Add the deal fee, the coupon fee, or the PED fee from the live screen.
- If contribution holds, submit one promo. If a featured deal is rejected, fall back to PED or a coupon. Do not invent a second discount to “make up for” the missing badge.
- Event exact campaign, separate budget, kill the morning after. Evergreen harvest stays on the non-event price.
| Promo | Peak 2026 card on this desk | Use when |
|---|---|---|
| Lightning / Best Deal | $100 + 1.5% of promo sales, cap $5,000 | You can get the slot and the price still contributes |
| Prime Exclusive Discount | $100 + 1.5%, cap $5,000 | You have a valid reference price and want strikethrough without a featured slot |
| Coupon | $5 + 2.5% of coupon sales | You want a clip, especially on a lower price point |
Everyday (non-peak) cards differ. The creation screen is the invoice. Playbooks: Prime Big Deal Days and Black Friday on the events calendar.
FAQ
Should every hero have a coupon in October?
No. A coupon on an ASIN that already converts is a discount plus a fee. Use it when the event price is a decision you already made, not as decoration.
Can I stack a coupon on a Lightning Deal?
Sometimes the tools allow it. Contribution usually does not. Model the stack. If it misses the floor, do not submit the second promo.
Source: Seller Central Deals, Coupons, and Prime Exclusive Discounts (confirm live fees) · Confirm live numbers in Seller Central. This desk is the method, not a rate card.
Stuck on this change?
I will walk the public listing, say whether this change is leaking spend, and what week one would be.