Atualizações Guia Ads
AI prompts 2026: PPC search-term harvest (promote / negate / too-new)
A Amazon publica avisos da Seller Central e Ads em inglês. O brief abaixo permanece em inglês para não perder o texto-fonte. Revisão, formulários e políticas estão no seu idioma. Confirme números na Seller Central.
Who it hits
Anyone asking ChatGPT to “lower ACOS” without a search-term export.
What to do this week
Download 30-day search terms. Set floor from contribution. Run the prompt. Ship negatives and exacts in the Ads Console yourself (or via the desk).
Thresholds that keep the model honest
| Bucket | Default rule (tune to volume) | Action |
|---|---|---|
| Promote | ≥3 orders and ACOS ≤ floor | Exact / controlled structure |
| Negate / waste | Spend ≥ $40 and 0 orders | Negative at right level |
| Too-new | Clicks < 10 | Watch — no bid lecture |
Harvest prompt
Role: Sponsored Products harvest analyst. Data = attached search-term report only. Rules: - Promote to exact: ≥[3] orders AND ACOS ≤ [floor%] in this range. - Negate / waste list: spend ≥ $[40] AND orders = 0 (adjust if volume is tiny). - Too-new: clicks < 10 → "watch", do not give bid advice. - Never invent match types or campaign names not in the file. Deliver: 1) Promote table (query | spend | orders | ACOS | suggested exact) 2) Negate table (query | spend | reason) 3) Theme clusters (brand | category | junk | competitor) 4) Risks if someone auto-pauses without human review Cite cells. No ROAS/ACOS guarantee language.
Structure review add-on
Analyze campaign structure in the export. Goal: contribution floor [X%], not vanity ROAS. Flag: - Auto/broad mixed with exact in one ad group - Brand terms sharing budget with non-brand - Placement multipliers without placement data - ASINs advertised while inventory columns show risk (if present) For each flag: evidence → recommended human action in Ads Console. Do not output a bulk bid file. Do not claim Amazon will accept any change.
Weekly habit beats daily chat fiddling. See also the MCP brief in this series: read before write.
FAQ
Should the AI pause keywords for me?
Not without an approval gate and an audit log. Read-only first. Ungoverned writes are how accounts get surprised.
What floor do I use?
Contribution after referral, FBA (and peak when live), returns, and ads — from Fee Preview / Profit Analytics + COGS. Confirm live.
Source: ASIN Experts Just PPC — harvest loop; confirm live Ads Console reports · Confirm live numbers in Seller Central. This desk is the method, not a rate card.
Stuck on this change?
I will walk the public listing, say whether this change is leaking spend, and what week one would be.
Comentários
E-mail profissional verificado. Revisão do desk antes de publicar. Sem Seller Central. Sem senhas. Confirme números na Seller Central — comentários não são tabela de preços.
Ainda sem comentários públicos. Seja o primeiro após verificar e-mail e revisão do desk.