Mises à jour Guide Ads
AI prompts 2026: PPC search-term harvest (promote / negate / too-new)
Amazon publie les avis Seller Central et Ads en anglais. Le brief ci-dessous reste en anglais pour ne pas perdre le texte source. Revue, formulaires et politiques sont dans votre langue. Confirmez les chiffres dans Seller Central.
Who it hits
Anyone asking ChatGPT to “lower ACOS” without a search-term export.
What to do this week
Download 30-day search terms. Set floor from contribution. Run the prompt. Ship negatives and exacts in the Ads Console yourself (or via the desk).
Thresholds that keep the model honest
| Bucket | Default rule (tune to volume) | Action |
|---|---|---|
| Promote | ≥3 orders and ACOS ≤ floor | Exact / controlled structure |
| Negate / waste | Spend ≥ $40 and 0 orders | Negative at right level |
| Too-new | Clicks < 10 | Watch — no bid lecture |
Harvest prompt
Role: Sponsored Products harvest analyst. Data = attached search-term report only. Rules: - Promote to exact: ≥[3] orders AND ACOS ≤ [floor%] in this range. - Negate / waste list: spend ≥ $[40] AND orders = 0 (adjust if volume is tiny). - Too-new: clicks < 10 → "watch", do not give bid advice. - Never invent match types or campaign names not in the file. Deliver: 1) Promote table (query | spend | orders | ACOS | suggested exact) 2) Negate table (query | spend | reason) 3) Theme clusters (brand | category | junk | competitor) 4) Risks if someone auto-pauses without human review Cite cells. No ROAS/ACOS guarantee language.
Structure review add-on
Analyze campaign structure in the export. Goal: contribution floor [X%], not vanity ROAS. Flag: - Auto/broad mixed with exact in one ad group - Brand terms sharing budget with non-brand - Placement multipliers without placement data - ASINs advertised while inventory columns show risk (if present) For each flag: evidence → recommended human action in Ads Console. Do not output a bulk bid file. Do not claim Amazon will accept any change.
Weekly habit beats daily chat fiddling. See also the MCP brief in this series: read before write.
FAQ
Should the AI pause keywords for me?
Not without an approval gate and an audit log. Read-only first. Ungoverned writes are how accounts get surprised.
What floor do I use?
Contribution after referral, FBA (and peak when live), returns, and ads — from Fee Preview / Profit Analytics + COGS. Confirm live.
Source: ASIN Experts Just PPC — harvest loop; confirm live Ads Console reports · Confirm live numbers in Seller Central. This desk is the method, not a rate card.
Stuck on this change?
I will walk the public listing, say whether this change is leaking spend, and what week one would be.
Commentaires
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