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Q4 2026: Prime Big Deal Days 6–7 okt. Peak storage 1 okt. Peak fulfillment 15 okt–14 jan. Herbereken break-even ACOS voor je bids verhoogt. Event-playbooks · Eventkalender · Rekenmachines

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Updates SOP Fees

SOP: enroll SIPP, then re-read Fee Preview

Amazon publiceert Seller Central- en Ads-berichten in het Engels. De brief hieronder blijft Engels zodat de brontekst niet verdwijnt. Review, formulieren en beleid zijn in jouw taal. Bevestig live cijfers in Seller Central.

Who it hits

US bulky and oversize FBA brands advertising through Q4.

What to do this week

Enroll the heroes. Leave bids on the pre-SIPP fee until Fee Preview changes.

Steps

  1. List bulky heroes you will still advertise after 15 October.
  2. Open Ships in Product Packaging in Seller Central. Read the current test and certification steps. They change; follow the screen.
  3. Submit only units that already ship in the certified pack. Do not certify a dieline you have not produced.
  4. When status flips, pull Fee Preview again. Rebuild break-even. Then, and only then, edit bids.
  5. Parent brief: SIPP packaging fee.

If enrollment is rejected, the packaging fee stays. Cut the bid or fix the pack. Do not argue with the fee in the ads console.

FAQ

How long does certification take?

Amazon’s queue, not yours. Plan as if Q4 bids stay on the uncertified fee until you see the new Fee Preview.

Source: Seller Central Ships in Product Packaging enrollment (confirm live steps) · Confirm live numbers in Seller Central. This desk is the method, not a rate card.

Stuck on this change?

I will walk the public listing, say whether this change is leaking spend, and what week one would be.

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