Mises à jour Brief Promotions
Prime Exclusive Discount: peak fee card and the reference-price rule
Amazon publie les avis Seller Central et Ads en anglais. Le brief ci-dessous reste en anglais pour ne pas perdre le texte source. Revue, formulaires et politiques sont dans votre langue. Confirmez les chiffres dans Seller Central.
Who it hits
Brands using PED for Prime events instead of a featured deal.
What to do this week
Validate the reference price before you submit. Put the fee in the same break-even pass as the deal price. Kill the event campaign when the discount ends.
A PED is still your margin. It is not an external traffic source. If the discounted price cannot carry ads, keep brand defense and turn discovery off. Compare it with coupons and deals in the promo guide.
Confirm the reference-price window in Seller Central the week you submit. Amazon rejects strikethrough when the history is thin.
FAQ
Is PED the same as a Lightning Deal?
No. PED is a Prime-only price with strikethrough for a window you set. A Lightning Deal is a featured slot Amazon assigns, usually hours not days. Fees and eligibility differ.
Source: Seller Central Prime Exclusive Discount fee schedule (confirm live) · Confirm live numbers in Seller Central. This desk is the method, not a rate card.
Stuck on this change?
I will walk the public listing, say whether this change is leaking spend, and what week one would be.