Novedades Brief Promotions
Prime Exclusive Discount: peak fee card and the reference-price rule
Amazon publica avisos de Seller Central y Ads en inglés. El brief de abajo sigue en inglés para no perder el texto fuente. Revisión, formularios y políticas están en tu idioma. Confirma cifras en Seller Central.
Who it hits
Brands using PED for Prime events instead of a featured deal.
What to do this week
Validate the reference price before you submit. Put the fee in the same break-even pass as the deal price. Kill the event campaign when the discount ends.
A PED is still your margin. It is not an external traffic source. If the discounted price cannot carry ads, keep brand defense and turn discovery off. Compare it with coupons and deals in the promo guide.
Confirm the reference-price window in Seller Central the week you submit. Amazon rejects strikethrough when the history is thin.
FAQ
Is PED the same as a Lightning Deal?
No. PED is a Prime-only price with strikethrough for a window you set. A Lightning Deal is a featured slot Amazon assigns, usually hours not days. Fees and eligibility differ.
Source: Seller Central Prime Exclusive Discount fee schedule (confirm live) · Confirm live numbers in Seller Central. This desk is the method, not a rate card.
Stuck on this change?
I will walk the public listing, say whether this change is leaking spend, and what week one would be.