EU referral cuts for 2026: clothing, home, grocery, pet, vitamins
Amazon veröffentlicht Seller-Central- und Ads-Hinweise auf Englisch. Der Brief unten bleibt Englisch, damit der Wortlaut der Quelle nicht verloren geht. Review, Formulare und Richtlinien sind auf Deutsch. Live-Zahlen in Seller Central prüfen.
Who it hits
EU and UK catalogs in clothing, home, grocery, vitamins, pet clothing, and pet food.
What to do this week
Update the referral percent in the EU break-even sheet on the effective date. Re-check the band edges. A price just over £20/€20 may not get the cut.
Parent: Europe 2026 fee letter. US comparison: US referral was not the increase. Rebuild with the EU and UK break-even SOP.
Band edges are in local currency per store. A €15 rule is not a £15 rule with the same SKU.
FAQ
Does the clothing cut apply above €20?
Amazon’s published cut, in that notice, stops at the £20/€20 band. Above that, read the current schedule. Do not assume 15% or 10% without the table.
Source: About Amazon EU: 2026 referral fee reductions · Confirm live numbers in Seller Central. This desk is the method, not a rate card.
Stuck on this change?
I will walk the public listing, say whether this change is leaking spend, and what week one would be.