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Q4 2026: Prime Big Deal Days 6–7 Oct. Peak storage 1 Oct. Peak fulfillment 15 Oct–14 Jan. Recalculate break-even ACOS before you raise bids. Event playbooks · Events calendar · Calculators

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Updates Brief Fees

Europe 2026 FBA fees: parcel rates down, Low-Price FBA extended to £20/€20

Who it hits

Sellers in the UK, Germany, France, Italy, Spain, and the smaller EU stores. Anyone running a US break-even sheet against amazon.de.

What to do this week

Pull Fee Preview in the EU store you actually sell in. Rebuild break-even in that currency. Do not copy the US 3.5% surcharge onto a European SKU.

What this is not

It is not the US January increase. It is not permission to raise EU bids because “fees went down on average.” Averages hide the storage line and the April fuel surcharge. Read referral cuts, the 1.5% Europe surcharge, and the UK card.

Source: About Amazon EU, “Update to European Referral and Fulfilment by Amazon fees for 2026.” Store-level tables live in Seller Central.

FAQ

Does the £0.15 average apply to my ASIN?

No. It is Amazon’s average. Fee Preview in that store is the bid input.

Which date do I use, 15 December or 5 January?

Parcel fulfillment: 15 December 2025. Low-price extension and several referral cuts: 5 January 2026. Your Fee Preview shows which one is already in the number.

Source: About Amazon EU: 2026 European referral and fulfilment fees · Confirm live numbers in Seller Central. This desk is the method, not a rate card.

Stuck on this change?

I will walk the public listing, say whether this change is leaking spend, and what week one would be.

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