Updates

Q4 2026: Prime Big Deal Days 6–7 Oct. Peak storage 1 Oct. Peak fulfillment 15 Oct–14 Jan. Recalculate break-even ACOS before you raise bids.

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Updates Brief Fulfillment

FBA Export adds 175+ destinations — existing Export users get them on automatically

Who it hits

US FBA sellers already enrolled in FBA Export. Catalogs that accidentally sell into remote markets at underwater landed cost.

What to do this week

Open FBA Export settings within eight days of the notice. Review which destinations auto-enabled. Pause markets where referral + export logistics erase contribution. Do not raise US bids because “export volume” appeared.

Operator take

More destinations is not free margin. Remote offers can clear units that would have sat in the US — or they can sell at a loss after export fees. Audit destinations the week they flip on. Related: remote-offer fee discipline in prior marketplace briefs.

This week

  1. Check Export enrollment and the new destination list.
  2. Flag countries where returns / fees historically hurt.
  3. Keep US PPC ceilings on US contribution — do not blend export revenue into US ACOS targets.

Source: Amazon Seller Forums on FBA Export expansion. Confirm live. Destination counts and auto-enable timing can move.

FAQ

Can I turn destinations off?

Export settings usually allow destination control — confirm live UI before you assume you are stuck with every country.

Source: Amazon Seller Forums — FBA Export destination expansion (~175+); confirm live Export settings · Confirm live numbers in Seller Central. This desk is the method, not a rate card.

Stuck on this change?

I will walk the public listing, say whether this change is leaking spend, and what week one would be.

Comments

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