Amazon Updates
Briefs om avgifter, ads, fulfillment och Account Health — plus guide eller SOP om du måste köra det. Bekräfta dollar i Seller Central. Om det redan läcker, boka ett samtal.
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Amazon’s Holiday 2026 post: fulfillment surcharge 15 Oct 2026–14 Jan 2027. Storage is a separate Oct–Dec window. Recalculate break-even ACOS before you raise Q4 bids.
Read the Brief →Two fee clocks, inbound cutoffs, event ads, then harvest. Print this before you raise a single Q4 bid.
Read the SOP →About Amazon: Prime Big Deal Days 6–7 Oct 2026. Holiday inbound for that badge was posted as 2 / 9 / 16 September (AWD / minimal / optimized). Ads follow inventory, not the press page.
Read the Brief →Titles, bullets, attributes, A+, Q&A, and image text are what the shopping assistant reads. Keyword stuffing without answers loses the citation.
Read the Guide →Rufus was folded into Alexa for Shopping on the US app and site. The assistant reads titles, bullets, A+, Q&A, and reviews. Incomplete listings get skipped in the answer, not just buried in the grid.
Read the Brief →Children’s products, cosmetics, ingestibles, and lithium-battery goods need $1 million commercial liability regardless of GMV. Mainland China sellers must use Amazon Insurance Accelerator for new policies.
Read the Brief →From 31 Aug 2026 Amazon can switch off a failing FBM offer without killing the account. Check the four metrics before a ranking campaign.
Read the SOP →The 2026 US FBA change was not a surprise September table. Fulfillment rose ~$0.08/unit on 15 Jan, a 3.5% fuel/logistics surcharge hit 17 Apr, and peak fulfillment runs 15 Oct 2026–14 Jan 2027. Recalculate contribution before you raise Q4 bids.
Read the Brief →Cancellation, late shipment, ODR, and on-time delivery failures now deactivate the offer — not the whole account. Better for Account Health. Worse for the ASINs you are advertising.
Read the Brief →Old Sponsored Ads and DSP report menus sunset 31 December 2026. Rebuild harvest and founder exports now, run dual weeks, then cut over.
Read the Guide →Amazon deducts when FC received qty is below the invoice. Wait for auto-match when you can; dispute with ASN + POD before the date on the claim.
Read the SOP →Measurement and Reporting → Reporting is the new console. Amazon is sunsetting the old Sponsored Ads reports and DSP reports by 31 Dec 2026. Recreate scheduled exports before they die.
Read the Brief →Closed inbound. Shipped vs received. 15–60 days from delivery is the common window (Sept 2024 policy). Amazon does not file these for you. Confirm live.
Read the SOP →Prime Day 2026 moved to a four-day June window (23–26 Jun, 12:01 a.m. PDT). AWD/minimal-split inbound 27 May; Amazon-optimized splits 5 Jun. Ads into stock that missed check-in is a write-off.
Read the Brief →SQP shows query-level impression share, clicks, cart adds, and purchases — paid plus organic. Use it to decide whether the leak is bids, listing, or stock — not as a quarterly slide.
Read the Guide →A 3.5% surcharge on US (and Canada) FBA fulfillment fees from 17 April 2026. It sits on top of the 15 January rate card. January PDFs are stale.
Read the Brief →The Business Solutions Agreement grew formal requirements for AI agents and automated systems. Your bid robot is still your problem. Unsupervised “max ROAS” on a blend is still a leak.
Read the Brief →The desk’s weekly harvest: export, tag convert / waste / too-new, exact the converters, negate the rest. Tools suggest. This SOP decides.
Read the SOP →SP converting → SD remarketing → DSP flight → Streaming TV last. AMC answers overlap. January 2026 view attribution made vanity DSP ROAS even less useful.
Read the Guide →Amazon-optimized inbound splits can zero placement fees. Minimal split is convenience you pay per unit. Placement is a bid input — it changes contribution before a click happens.
Read the Brief →