Aktualizacje Brief Brand
Brand Representative Bonus credits arrive weekly from 12 March 2026
Amazon publikuje komunikaty Seller Central i Ads po angielsku. Brief poniżej zostaje po angielsku, by nie zgubić źródła. Przegląd, formularze i polityki są w Twoim języku. Potwierdź liczby w Seller Central.
Who it hits
US sellers who are the first Brand Registry owner and enrolled before or within six months of the first buyable ASIN.
What to do this week
Check whether the credit is posting. Do not plan ad spend as if a $52,500 referral discount is cash in the ads account.
Qualification Amazon listed
- Enroll in Brand Registry before, or within six months after, the first buyable ASIN in the US store.
- Be the first owner of the brand in Brand Registry.
This is margin, not a Sponsored Products credit. It can make a launch’s referral line lighter while it lasts. It does not change the harvest SOP. If you are not the first brand owner, you do not have this lever — do not model it.
Source: Amazon Seller Forums, “Get credits faster with Brand Representative Bonus.”
FAQ
Can I use the credit to pay an ads invoice?
Amazon described it as a referral-fee discount on eligible branded sales, not as an advertising balance. Read the credit line on your payments report.
Source: Amazon Seller Forums: Brand Representative Bonus, effective 12 March 2026 · Confirm live numbers in Seller Central. This desk is the method, not a rate card.
Stuck on this change?
I will walk the public listing, say whether this change is leaking spend, and what week one would be.