Unified reporting is GA — legacy Sponsored Ads and DSP reports sunset 31 December 2026

SOP: migrate the weekly export

1. List every scheduled report the desk actually uses (search term, targeting, placement, DSP flight).
2. Recreate each as a Unified Reporting template. Match date grain (daily vs weekly).
3. Run both in parallel for two weeks. Diff columns. Amazon will rename things.
4. Point Codex/Cursor harvest scripts at the new column map. Then kill the old schedule.

Lookback: Amazon documented up to 15 months daily/weekly and longer monthly. Use that for YoY, not as an excuse to skip the weekly harvest.

The GA date and the deletion date

Amazon Ads moved unified reporting to general availability (operator coverage: 8 June 2026) under Measurement and Reporting → Reporting: one builder across accounts, ad products, countries, metrics, and dimensions. Template gallery, single-account workflows, standardized metrics, traffic-based attribution, managed-service support. The operational line: Sponsored Ads reports and Amazon DSP reports sunset 31 December 2026. Amazon said saved reports, schedules, sends, and historical data left on the old pages would be deleted. An automated subscription migration tool was “soon.” Do not bet harvest on soon.

Migration gates operators actually use

Wayamz and similar migration notes tracked extra gates on Amazon’s help page: self-migration windows, a mid-November warning period, and mid-December freeze on creating or editing legacy reports (existing ones read-only until 31 Dec). Those dates can move. Screenshot the live help article the week you cut over. Practical rule: recreate the weekly search-term and DSP flight exports now, dual-run two weeks, then kill the old schedule. 30 December is not a cutover day.

Column traps

Unified reporting standardizes names. Familiar labels can mean a different scope. Amazon’s own warning on DSP: unified Purchases can include promoted and halo purchases; old DSP Purchases often mapped to Purchases (promoted). If a dashboard “improves” the week you migrate, check the definition before you celebrate. Lookback: Amazon documented up to 15 months daily/weekly in the new tool — use it for YoY after the column map is trusted, not as an excuse to skip the weekly harvest.

Full cutover: migration guide. Harvest: weekly SOP.

What Amazon Ads actually said at GA

Path: Measurement and Reporting → Reporting. One builder across accounts, ad products, countries, metrics, and dimensions. Template gallery, single-account workflows, standardized metrics, traffic-based attribution, managed-service support. Sponsored Ads reports and Amazon DSP reports sunset 31 December 2026. Saved reports, schedules, sends, and historical data left on the old pages would be deleted. Recreate the weekly search-term and DSP flight exports now. Dual-run two weeks. Then kill the old schedule. 30 December is not a cutover day. Unified Purchases on DSP can include promoted and halo; old DSP Purchases often mapped to Purchases (promoted). If a dashboard “improves” the week you migrate, check the definition before you celebrate.