アップデート ガイド Fulfillment
Guide: Pan-EU vs EFN vs Remote Fulfilment — which fee you actually pay
AmazonはSeller CentralとAdsの告知を英語で出します。出典の文言を落とさないため、下のブリーフは英語のままです。レビュー・フォーム・ポリシーは日本語です。金額はSeller Centralで確認してください。
Who it hits
Sellers enrolled in a European fulfillment program who run one bid across DE, FR, IT, ES, and the UK.
What to do this week
Name the program on each hero. Pull Fee Preview in the store the customer buys from. One blended ACOS is how a cross-border fee hides.
What to check before a bid
- Which countries hold inventory for this FNSKU today, not last peak.
- Fee Preview in the buyer store.
- Whether the 28-day Pan-EU fee is in scope.
- Whether the 1.5% surcharge is on that fulfilment line.
- VAT and EPR are not fees in this guide. They still suppress the offer. A suppressed offer does not get ads.
Amazon’s rate card is the definition. This guide is the order of operations so you open the right table.
FAQ
Is the UK inside Pan-EU?
Do not assume it. Check enrollment. UK fees are covered in the <a href="/amazon-updates/amazon-uk-fba-fees-2026/">UK brief</a>. Remote Fulfilment between the UK and EU has its own rates on the card.
Source: Europe FBA rate card: Pan-EU, EFN, Remote Fulfilment (confirm live) · Confirm live numbers in Seller Central. This desk is the method, not a rate card.
Stuck on this change?
I will walk the public listing, say whether this change is leaking spend, and what week one would be.