アップデート ブリーフ Promotions
Deal fees: everyday card versus the peak 2026 card
AmazonはSeller CentralとAdsの告知を英語で出します。出典の文言を落とさないため、下のブリーフは英語のままです。レビュー・フォーム・ポリシーは日本語です。金額はSeller Centralで確認してください。
Who it hits
Anyone submitting Lightning or Best Deals for Prime Big Deal Days or Black Friday.
What to do this week
Put the deal fee and the discount you fund into break-even before you raise event bids. A badge that misses contribution is a paid ranking leak.
Event math
The fee is on top of the discount, the referral, the fulfillment stack, and the ads. Prime Big Deal Days is 6–7 October. If the deal price drops contribution under your floor, run defense only. The choice between deal, coupon, and Prime Exclusive Discount is the promo guide.
Amazon assigns featured-deal slots. Paying the fee is not a promise of the badge. Confirm the live schedule in Seller Central.
FAQ
Is a Best Deal the same fee as a Lightning Deal in peak?
On this desk’s peak 2026 card, yes — $100 plus 1.5%, cap $5,000. Duration differs. Confirm both rows in the dashboard because Amazon edits these cards.
Source: Seller Central Deals fee schedule; peak card as used on this desk’s calendar · Confirm live numbers in Seller Central. This desk is the method, not a rate card.
Stuck on this change?
I will walk the public listing, say whether this change is leaking spend, and what week one would be.