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アップデート ブリーフ Ads

Amazon Ads MCP 2026: read before write — Claude and ChatGPT on the Ads API

AmazonはSeller CentralとAdsの告知を英語で出します。出典の文言を落とさないため、下のブリーフは英語のままです。レビュー・フォーム・ポリシーは日本語です。金額はSeller Centralで確認してください。

Who it hits

Operators connecting Claude or ChatGPT to Amazon Ads via MCP, and anyone tempted to pause campaigns from one prompt without approval.

What to do this week

If you use MCP: start read-only. Require “approved” before pauses. Pair with inventory and contribution data. Confirm current beta access in Amazon’s docs.

What changed in 2026

Amazon opened an Ads Model Context Protocol server so MCP-compatible agents can pull reports and, with permissions, change campaigns via natural language. Chat alone used to require CSV paste. MCP removes some of that friction for ads data.

What it still cannot see alone

  • FBA on-hand / inbound / stranded (Seller Central / SP-API)
  • True contribution without COGS and fee context
  • Long history your profit tool may hold
  • Durable memory of last month’s negatives unless you rebuild context

Safe MCP prompts (start here)

Pull last 30 days Sponsored Products search terms.
List terms with spend > $40 and 0 orders, sorted by spend.
Do NOT pause or change bids. Output for human approval only.
List exact-match keywords with spend > $100 and 0 sales in 30 days.
Wait for my "approved" before any pause action.
Log every proposed change with campaign and ad group names.

Desk policy

On this desk: AI drafts harvest tables. Writes in live accounts stay human-gated against a contribution floor. No passwords in chats. Official APIs only — no Seller Central browser scrapers.

Amazon’s console Ads Agent is a separate product (stronger around AMC/DSP). Same rule: review before apply.

FAQ

Does ASIN Experts connect client passwords to Claude?

No. Exports and invite-based access. Models do not hold Seller Central passwords.

Is MCP required to hire the desk?

No. The weekly harvest loop works from Ads Console exports. MCP is optional tooling.

Source: Amazon Ads — confirm live MCP / Ads Agent docs in Advertising console · Confirm live numbers in Seller Central. This desk is the method, not a rate card.

Stuck on this change?

I will walk the public listing, say whether this change is leaking spend, and what week one would be.

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Amazonが本当に何か変えたときのブリーフ。

手数料、広告、フルフィルメント、Account Health。週次ダイジェストではない。ウェビナーではない。仕事用メール。同意が必要。

ブリーフを書くのと同じオペレーター。金額はSeller Centralで確認。