Aggiornamenti Brief Account Health
FBM handling time must match how you actually ship — 29 June 2026
Amazon pubblica gli avvisi Seller Central e Ads in inglese. Il brief sotto resta in inglese per non perdere il testo fonte. Review, moduli e policy sono nella tua lingua. Conferma i numeri in Seller Central.
Who it hits
US FBM sellers who set a 2-day handling time and ship same-day, or the reverse. Anyone whose Featured Offer depends on a padded promise.
What to do this week
Enable Automated Handling Time, or audit SKU-level handling against the last 30 days of actual ship speed. Do not buy rank on a promise Amazon is about to shorten.
The PPC read
A padded handling time is a fake delivery promise. Shoppers and the Featured Offer formula both see it. When Amazon shortens the clock to what you actually do, Late Shipment Rate can jump the first week you miss. When Amazon shortens it and you were using the pad to win the box against FBA, you can lose the box the same week. Either way, ranking campaigns on that FBM child are a leak until the promise and the warehouse match.
| Pattern | What to do |
|---|---|
| You ship same-day, listing says 2 days | AHT or cut the stated time. The pad is now a flag, not a buffer. |
| You state 1 day and miss when the 3PL is slow | Fix ops or stop ranking that child. AHT will inherit your recent speed — including the slow week. |
| Peak / PBDD volume | Do not let AHT learn from a quiet June and then promise that speed in October. Watch LSR the week volume steps up. |
This week
- Shipping settings: is AHT on? If yes, read the handling times it assigned to advertised FBM SKUs.
- If you stay manual, export 30 days of actual ship-from-order time by SKU. Anything a day faster than the listing gets corrected now.
- Featured Offer share on those children: Buy Box playbook. Delivery speed still ranks even after the eligibility gate change.
- Pair with Business Hour Delivery Rate if Amazon Business buys the same FBM offers.
Source: Seller Central forums, “New handling time requirements for seller-fulfilled products.” Amazon’s “every one day improvement averages 5% sales” line is their claim, not a bid target. Confirm the live Modify handling time help page.
FAQ
Will Amazon pause my ads if they take over handling time?
Do not count on it. Watch LSR and Featured Offer the week the setting changes. Pause ranking if the offer is about to miss the new promise.
Does AHT help Business Hour Delivery Rate?
It can stop you over-promising. It does not pick UPS vs a last-mile carrier that arrives after the buyer’s dock closes. That is the other brief.
Source: Seller Central: New handling time requirements for seller-fulfilled products (confirm live) · Confirm live numbers in Seller Central. This desk is the method, not a rate card.
Stuck on this change?
I will walk the public listing, say whether this change is leaking spend, and what week one would be.