Mises à jour Brief Account Health
Client issue: ads still spending while the offer is suppressed or inactive
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Who it hits
Anyone whose Account Health or catalog alerts fire while campaigns stay enabled. Mixed FBA/FBM catalogs after offer-level FBM deactivation.
What to do this week
Today: list every advertised ASIN. Confirm buyable offer and Featured Offer. Pause ranking where the offer is suppressed, inactive, or not yours. Fix the cause before restarting spend.
Common silent kills
| What you see | Ads move |
|---|---|
| Detail page missing / suppressed | Pause ranking and discovery on that ASIN same day. Do not “keep brand warm.” |
| FBM offer deactivated for health (offer-level) | Pause that offer’s campaigns. Sibling FBA child can stay if it is still buyable — split campaigns. |
| Lost Buy Box / Featured Offer to a reseller | Cut conquest of your own ASIN until you hold the box again. Brand defense on your offer only if it is buyable. |
| Inbound not yet available / stranded | Do not buy rank into zero fulfillable quantity. |
This week
- Export enabled campaigns → ASINs. Open each public detail page and Seller Central offer status.
- Pause anything without a buyable offer. Log the reason (suppressed, inactive, no Featured Offer, FBM health).
- Fix listing / offer / shipment. Restart exact only after the offer is buyable again.
- Read FBM offer-level deactivation, Featured Offer, and Buy Box playbook.
Operator method. Amazon decides suppression and Featured Offer. Confirm live. No password sharing in a form.
FAQ
Will Amazon auto-pause my ads?
Do not bet the week on it. Operators pause. Confirm eligibility in Ads and the offer in Seller Central.
Can I keep brand exact on a suppressed ASIN?
If the shopper cannot buy, you are paying for a dead end. Pause until the offer is live.
Operator SOP / guide. Confirm live policy in Seller Central before you file or bid.
Stuck on this change?
I will walk the public listing, say whether this change is leaking spend, and what week one would be.
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