Mises à jour Brief Account Health
Amazon Business FBM: 90% Business Hour Delivery Rate from 30 Sep, offers can go dark 30 Oct
Amazon publie les avis Seller Central et Ads en anglais. Le brief ci-dessous reste en anglais pour ne pas perdre le texte source. Revue, formulaires et politiques sont dans votre langue. Confirmez les chiffres dans Seller Central.
Who it hits
US FBM and mixed catalogs that sell to Amazon Business. Anyone running Sponsored Products on merchant-fulfilled SKUs that Business buyers can purchase.
What to do this week
Open Account Health → Program Eligibilities this week. If Business Hour Delivery Rate is under 90%, fix carrier and handling before 30 October. Pause ranking ads on FBM offers that only Business buys if you cannot clear the bar.
What this is — and what it is not
| Clock | Who it hits | If you miss it |
|---|---|---|
| Business Hour Delivery Rate (30 Sep / 30 Oct) | Seller-fulfilled Amazon Business deliveries, US (UK/DE notices exist — confirm that store) | FBM offer can be hidden from Business buyers. Retail and FBA can stay live. |
| FBM offer-level health (31 Aug 2026) | Cancellation, late shipment, ODR, OTDR on FBM offers | The offer can go off for everyone. See the offer-level brief. |
| Handling time accuracy (29 Jun 2026) | Stated vs actual FBM handling time | Amazon can take over handling time. See the handling-time brief. |
The trap is the mixed catalog. Account Health looks “fine.” FBA heroes still convert. The FBM SKU you were ranking for Business buyers goes dark. Spend continues until someone notices. That is the same silent-offer leak as offer-level deactivation, with a different buyer and a different date.
How Amazon said to read the metric
Account Health → Program Eligibilities. Download the report. The rate is deliveries to Amazon Business customers during that customer’s operating hours, not “did the carrier scan it.” Amazon’s US notice pointed operators at carrier choice, handling time, Shipping Settings Automation, Automated Handling Time, and Buy Shipping. In the US they named UPS Ground, UPS Ground Saver, and FedEx Ground as the carriers they recommend for this metric. Confirm that list live — it is a recommendation, not a contract.
PPC implication
Do not scale exact on an FBM ASIN whose Business buyers are about to lose the offer. Brand defense can stay only if a retail (non-Business) offer is still buyable. If the listing is Business-heavy and the rate is underwater, pause ranking the same week you get the 30 Sep notice — not on 29 Oct. Ads will not lift a delivery-hour metric.
This week
- Account Health → Program Eligibilities. Write the current Business Hour Delivery Rate and the 14-day window.
- If you are under 90%, pull the report, keep carriers that clear 90%, stop using the ones that do not. Turn on Buy Shipping / Automated Handling Time if you were still hand-picking evening scans.
- List advertised FBM ASINs that Amazon Business can buy. If the rate cannot recover by 30 Oct, pause ranking on those offers now.
- Put 30 Sep and 30 Oct on the same calendar as Prime Big Deal Days (6–7 Oct). A deactivated Business offer in the middle of an event is wasted spend.
Weekly FBM check: FBM health before ads. Featured Offer still depends on delivery: Buy Box playbook.
Source: Seller Central US forums, “New business hour delivery requirement for seller-fulfilled shipments,” plus the Program Eligibilities monitor post. Confirm the live date, marketplace, and 90% bar in your account. This page is the ads method, not Amazon’s help article.
FAQ
Does this deactivate my whole FBM catalog?
Amazon’s wording is seller-fulfilled offers for Amazon Business customers. FBA and regular retail offers are out of that deactivation. Confirm the live notice. Do not assume a Business-only hide pauses your ads.
I only sell FBA. Do I care?
Not for this metric. You still have OTDR/ODR on any FBM leftover, and the 31 August offer-level rule if you mix.
Is 30 September a hard cut or a warning?
Amazon said notify on 30 Sep if you are under 90%, then deactivation risk on 30 Oct if it does not improve. Treat 30 Sep as the last week to change carriers, not the first week you open the dashboard.
Source: Seller Central: New business hour delivery requirement (confirm live) · Confirm live numbers in Seller Central. This desk is the method, not a rate card.
Stuck on this change?
I will walk the public listing, say whether this change is leaking spend, and what week one would be.