Amazon Updates
Briefs frais, pubs, fulfillment et Account Health — plus le guide ou SOP s’il faut l’exécuter. Confirmez les dollars dans Seller Central. Si ça fuit déjà, réservez un appel.
Je gère des comptes amazon.fr (FR, BE, CA). Réponse et revue en Français. Frais, pubs et politiques se confirment dans Seller Central.
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Amazon’s Holiday 2026 post: fulfillment surcharge 15 Oct 2026–14 Jan 2027. Storage is a separate Oct–Dec window. Recalculate break-even ACOS before you raise Q4 bids.
Read the Brief →About Amazon: Prime Big Deal Days 6–7 Oct 2026. Holiday inbound for that badge was posted as 2 / 9 / 16 September (AWD / minimal / optimized). Ads follow inventory, not the press page.
Read the Brief →Rufus was folded into Alexa for Shopping on the US app and site. The assistant reads titles, bullets, A+, Q&A, and reviews. Incomplete listings get skipped in the answer, not just buried in the grid.
Read the Brief →Children’s products, cosmetics, ingestibles, and lithium-battery goods need $1 million commercial liability regardless of GMV. Mainland China sellers must use Amazon Insurance Accelerator for new policies.
Read the Brief →The 2026 US FBA change was not a surprise September table. Fulfillment rose ~$0.08/unit on 15 Jan, a 3.5% fuel/logistics surcharge hit 17 Apr, and peak fulfillment runs 15 Oct 2026–14 Jan 2027. Recalculate contribution before you raise Q4 bids.
Read the Brief →Cancellation, late shipment, ODR, and on-time delivery failures now deactivate the offer — not the whole account. Better for Account Health. Worse for the ASINs you are advertising.
Read the Brief →Measurement and Reporting → Reporting is the new console. Amazon is sunsetting the old Sponsored Ads reports and DSP reports by 31 Dec 2026. Recreate scheduled exports before they die.
Read the Brief →Prime Day 2026 moved to a four-day June window (23–26 Jun, 12:01 a.m. PDT). AWD/minimal-split inbound 27 May; Amazon-optimized splits 5 Jun. Ads into stock that missed check-in is a write-off.
Read the Brief →A 3.5% surcharge on US (and Canada) FBA fulfillment fees from 17 April 2026. It sits on top of the 15 January rate card. January PDFs are stale.
Read the Brief →The Business Solutions Agreement grew formal requirements for AI agents and automated systems. Your bid robot is still your problem. Unsupervised “max ROAS” on a blend is still a leak.
Read the Brief →Amazon-optimized inbound splits can zero placement fees. Minimal split is convenience you pay per unit. Placement is a bid input — it changes contribution before a click happens.
Read the Brief →Low-inventory level fees expanded to FNSKU-level and bulky in the January 2026 US fee window. A parent with one empty size still pays on that child. Restock or stop ranking ads into the surcharge.
Read the Brief →Amazon’s 2026 US FBA notice: average fulfillment +$0.08 per unit from 15 January, more price bands, low-inventory at FNSKU, no new fee types. 2025 had no US Referral/FBA increase.
Read the Brief →Amazon retired the blind 14-day in-store view-through window on 1 Jan 2026 for eligible DSP, SB, and SD placements. Click attribution unchanged. DSP ROAS looking “worse” is often the model, not the funnel.
Read the Brief →Amazon Marketing Cloud became available inside the Ads Console for Sponsored Products / Brands / Display without a DSP relationship. Overlap and NTB stopped being a partner-only hobby.
Read the Brief →