Ads Agent (unBoxed 2025): it can draft campaigns and AMC SQL — a human still has to run it
Amazon publica avisos de Seller Central y Ads en inglés. El brief de abajo sigue en inglés para no perder el texto fuente. Revisión, formularios y políticas están en tu idioma. Confirma cifras en Seller Central.
Who it hits
AMC users and US Multimedia / DSP accounts that see Ads Agent in console. Anyone whose BSA now mentions AI agents.
What to do this week
If Ads Agent is in the account, keep approval on. Do not paste production credentials into a chat. Read the March BSA brief the same week.
Same rule as the BSA
The March 2026 Business Solutions Agreement added AI-agent language. Product and contract are two clocks. Operator translation does not change: automation is allowed; abdication is not. Claude/Codex/Kimi/Cursor draft from exports. They do not log in. Xnurta/Flywheel/Cobalt execute inside contribution rails. Ads Agent is Amazon’s in-console version of the same idea — useful for AMC SQL drafts, dangerous as “pause everything under ROAS 2” on a blended account. BSA brief.
This week
- Look for Ads Agent on AMC and DSP pages. If it is not there, you are not in. Do not install a browser plugin that pretends to be it.
- If you use it for SQL: read the join before you run. Save the query in the founder log.
- If you use it for bulk pause/bid: scope to a named campaign set with a contribution ceiling, not the whole advertiser.
- Never put Seller Central or Ads passwords in any agent, Amazon’s or otherwise.
Source: Amazon Ads What’s New, “Boost advertising efficiency with Ads Agent,” 11 Nov 2025. Confirm live access. This page is the kill-switch rule, not Amazon’s demo.
FAQ
Is Ads Agent the same as Sponsored Products prompts?
No. Prompts are shopper-facing CPC add-ons on SP/SB. Ads Agent is an advertiser-side helper in AMC/DSP. <a href="/amazon-updates/amazon-sponsored-prompts-march-2026/">Prompts brief</a>.
Can it log into Seller Central?
Amazon described Ads Console / AMC / DSP. It is not a reason to hand anyone a Seller Central password. This desk does not log in as you.
Source: Amazon Ads: Ads Agent (unBoxed 11 Nov 2025) · Confirm live numbers in Seller Central. This desk is the method, not a rate card.
Stuck on this change?
I will walk the public listing, say whether this change is leaking spend, and what week one would be.