Sponsored Brands collections: AI or up to 10 ASINs in one unit (27 May 2026)
تنشر أمازون إشعارات سيلر سنترال والإعلانات بالإنجليزية. يبقى الموجز أدناه بالإنجليزية حتى لا يضيع نص المصدر. المراجعة والنماذج والسياسات بلغتك. أكّد الأرقام في سيلر سنترال.
Who it hits
Brand Registry advertisers running Sponsored Brands. Catalogs with weak children sitting next to a hero.
What to do this week
If you turned collections on, open the ASIN list and exclude anything suppressed, OOS, or without the Featured Offer. Do not let AI curate a family you would not put in a Store.
Where it sits
Collections are a discovery unit. They do not replace converting Sponsored Products exact. If SP is full of unnegated waste, a collection is a second way to tap a weak child. AI curation will use the same catalog sins you already have: parent ASINs, suppressed children, review-split flavors. Manual 10-ASIN is the control this desk prefers until the family is clean. Order of products: SP, then SB, then display/DSP.
This week
- Ads console: is Collections a campaign or a creative type you can actually create? If the button is missing, you are not in. Do not follow a screenshot from another marketplace.
- If auto is on, export featured ASINs. Exclude anything you would not put on the Store homepage.
- Manual: 10 ASINs max, all buyable, all Featured Offer yours, all in stock. Variation rule still applies — children, not the parent.
- Harvest still weekly on SP. Collections clicks that bounce are a listing or offer problem, not a reason to raise the SB bid.
Source: Amazon Ads What’s New, “Scale product discovery with AI-powered Sponsored Brands collections,” 27 May 2026. Confirm format, geo, and Brand Registry gates in console.
FAQ
Is this the old SB collection creative?
Amazon positioned this 2026 launch as a new format with AI or manual selection and exclusions. Do not assume your 2024 SB collection campaign is the same object. Look at the create flow in console.
Should I turn auto-control on?
Only after the catalog you would allow is the catalog Amazon can pick from. Exclusions first. Auto on a messy variation family is how a 2-star child rides the hero.
Source: Amazon Ads: AI-powered Sponsored Brands collections (27 May 2026) · Confirm live numbers in Seller Central. This desk is the method, not a rate card.
Stuck on this change?
I will walk the public listing, say whether this change is leaking spend, and what week one would be.