التحديثات موجز Promotions
New Selection Program 2026: credits from 30 July, enroll to keep them after 31 October
تنشر أمازون إشعارات سيلر سنترال والإعلانات بالإنجليزية. يبقى الموجز أدناه بالإنجليزية حتى لا يضيع نص المصدر. المراجعة والنماذج والسياسات بلغتك. أكّد الأرقام في سيلر سنترال.
Who it hits
Brand Registry sellers launching new FBA ASINs. Existing New Selection enrollees. Not a tool for unbranded wholesale.
What to do this week
Confirm enrollment before 31 October 2026 if you want benefits on ASINs launched after that date. Do not stack the story with New Seller Incentives — Amazon applies those first and they do not combine.
What Amazon listed
- Fee credits that cap referral at 10% (or your rate, if lower) on the first 100 units and 5% on the next 100. Credits apply to major fees such as referral and fulfillment.
- $50 in coupon variable-fee credits and $75 in Vine enrollment credits (middle tier), usable in the first 60 days.
- Free storage, free customer returns, and free liquidations on the first 200 units for 120 days.
- No low-inventory-level fee and no storage-utilization surcharge on those first 200 units for 120 days.
- A 45-day extension of the above when you use Vine Pre-launch.
How the desk uses it
The 120-day fee holiday is not a reason to buy broad match. It is a reason the launch bid can be higher while the credit is real, then has to step down on day 121. Put the end date on the campaign calendar. Vine still has to be a listing you can defend — see the Alexa listing guide.
Source: Amazon Seller Forums, “Get increased New Selection Program (2026) benefits starting July 30.” Confirm enrollment state in Seller Central. Benefits do not stack with New Seller Incentives.
FAQ
Do the credits apply to an old ASIN I just restocked?
Amazon described new branded FBA products and the first inventory-received date. A restock of a live ASIN is not a new selection. Read the eligibility screen.
What happens on 1 November if I do not enroll?
Amazon said the automatic introductory window runs through 31 October and continued benefits require enrollment. Open Enroll in New Selection Program (2026) before you launch November ASINs.
Source: Amazon Seller Forums: New Selection Program (2026), benefits from 30 July · Confirm live numbers in Seller Central. This desk is the method, not a rate card.
Stuck on this change?
I will walk the public listing, say whether this change is leaking spend, and what week one would be.